I went through college having a real problem with computers. I was convinced that I was technically inept. Right at the end of my time at college, I discovered the Mac. I remember being astounded at just how much better it was than anything else I had tried to use
Design Museum talk, London 2003.
One of the hallmarks of the team I think is this sense of looking to be wrong…
Business Week, 2006.
It’s a shocking statement for a CEO to say publicly, as Steve has, that the goal of a company isn’t to make money, it’s to make great products…
International Herald Tribune, 2006.
We’ve been a long way through product development programs and canceled them because we had that sinking feeling that they weren’t good enough. That courage testifies that the product is at the heart of everything we do
International Herald Tribune, 2006.